EASTER SPECIAL: GUIDE TO STARTING A FASHION BUSINESS IN NIGERIA.

There is no doubt that the fashion industry in Nigeria has evolved and is still evolving . A lot of people have made a fortune from the industry.  Worthy of mention is MAI ATAIFO, TUNDE OWOLABI, LISA FOLAWIYO, OMOWUNMI AKINIFESI, NATALIE AKERELE, and many others who are very  successful in the fashion business.

ASK YOURSELF THESE QUESTIONS BEFORE STARTING A FASHION BUSINESS:

1. AM I READY TO START? Being ready encompasses just  finance, that’s secondary. Are you really in for the fashion world? Are you psychologically ready? The worst thing you will do is start with doubts and fear.

2. WHO ARE THE BIG FISHES? This question will prompt you into researching about the top fashion designers in Nigeria. It will give you an overview of what you’re going into and how to carve out a perfect spot for your business.

images-6 Screenshot_2018-03-31-17-23-19-1

3. WHICH FASHION SECTOR IS APPROPRIATE AND LUCRATIVE?  Mostly, female fashion designers specialize on ladies wears while the male folks focus on men’s wears. You can decide to focus on kid’s wears which is not much of a competitive sector yet . It’s still evolving.
Secondly you can go into selling accessories like sunshades, neckpieces , ties, lapel pins and many others . You could also focus on afro designs or prints.

4. DO I HAVE THE RIGHT MOTIVES? Going into the fashion business is more than just making money. There has to be a driving force. Your main motive should be to make impact in your sector and create a leading brand. With that, you will make more than the profit you envisaged.

Happy Easter Celebrations.

 

Olawale.

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